WP 4. Skill set guidelines – corporate storyteller cv

Activity 4.1.
Methodology Development

Methodologically, the guidelines for fundamental skill-set competences are defined through 3 steps:

  1. Theoretical Framework definition of the corporate storyteller’s competences;
  2. Analysis and collection of best stories of corporate storytelling in Europe;
  3. Questionnaires, interviews and focus groups with entrepreneurs as to find competences, knowledge and skills of a hypothetical figure called “responsible for the corporate business storytelling”.