26 Giu WP 4. Skill set guidelines – corporate storyteller cv
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Methodologically, the guidelines for fundamental skill-set competences are defined through 3 steps:
- Theoretical Framework definition of the corporate storyteller’s competences;
- Analysis and collection of best stories of corporate storytelling in Europe;
- Questionnaires, interviews and focus groups with entrepreneurs as to find competences, knowledge and skills of a hypothetical figure called “responsible for the corporate business storytelling”.